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(435) 709-8631

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Senior Living Innovative Marketing

We specialize in:

Building and managing the online presence and digital marketing advertising for

Skilled Nursing Facilities, Assisted Living Facilities, Independent Living settings and CCRC's.

Your results are our business

“Half my advertising spend is wasted; the trouble is, I don’t know which half.”

John Wanamaker

With over 20+ years of long-term care, Senior Living experience,

SLiM has the industry knowledge aligned with the technical ability that understand what digital marketing tools work, and what digital marketing tools don't work when advertising online for Senior Living services and Senior Living Employees.

We ensure that your company gets the online reputation and advertising that you expect, as well as providing results and referrals to your organization.

Why SLiM?

  1. Knowledge and experience in the Senior Living industry

  2. Knowledge and experience in the Digital Marketing industry

  3. Innovative software and tools

  4. Specialized focus on Senior Living services

Thanks to our experience in Senior Living, we know what you expect, and we've put together different plans tailored to meet digital marketing needs and go beyond your expectations.

Click below to learn more!

Services and Pricing

Choose one for more info


DIY (CRM) Platform

$349 Month

-Use Senior Living customized services for CRM follow up

-You manage content, advertising and ad spend.


Employee Gold Plan #1

$649 Month

-Social Media Advertising

-Google Advertising

-Email List Building

-Weekly Reporting


Census Gold Plan #2

$649 Month

-Social Media Advertising

-Google Advertising

-Email List Building

-Weekly Reporting


Platinum Plan

Starting at $1499 Month

-1 & 2 Gold Ad Plans

+Optimize Online Presence

+Email Marketing

+Referral List



Custom Plans

-Platinum Plan


+Advanced Advertising Spend

+Website Creation and Maintenance

Our Mission

At Senior Living Innovative Marketing, we strive to become the #1 leader in creating online business presence and providing digital advertising services for Senior Living facilities in the United States.

Our Philosophy

We believe that every Senior Living Facility deserves to tell it's story and provide potential customers and potential employees a snapshot of

what they can expect by utilizing services or becoming a part of a

Senior Living facility team.

Our Promise

We promise to provide local digital engagement, leads and referrals appropriate to your Senior Living setting. The internet is a powerful tool that we use to represent your company and services to the

highest extent possible.

The SLiM Blog

Empowering Lives: Strategic Marketing for Assisted Living Facilities in the  United States

Empowering Lives: Strategic Marketing

October 11, 20232 min read


In the dynamic realm of senior care, assisted living facilities play a vital role in providing personalized support, comfort, and independence to seniors. As the demand for these services continues to grow, effective marketing strategies are essential for assisted living facilities to reach the right audience and communicate their commitment to quality care. This blog post explores innovative and compassionate marketing techniques tailored for assisted living facilities in the United States.

Empowering Lives: Strategic Marketing for Assisted Living Facilities in the United States

Understanding the Unique Needs

Assisted living facilities cater to seniors who require varying degrees of assistance with daily activities. Understanding these unique needs and preferences is fundamental to developing a marketing strategy that resonates with both potential residents and their families.

Digital Presence and Engagement

Informative Website: A well-designed website is your digital storefront. Ensure your website is not only visually appealing but also informative. Include details about the facility, amenities, staff qualifications, and testimonials from current residents and their families.

Search Engine Optimization (SEO): Implement SEO strategies to enhance your facility’s visibility online. Conduct keyword research to identify terms potential residents might use when searching for assisted living options. Regularly update your website with relevant content and engage in local SEO practices to increase your facility’s online presence.

Engaging Social Media: Utilize social media platforms such as Facebook, Instagram, and Pinterest to showcase the vibrant life within your facility. Share residents’ success stories, community events, and health tips to engage your audience and create a sense of community.

Building Trust and Credibility

Transparency: Be transparent about the services you offer, pricing, and staff credentials. Clear, honest communication builds trust and helps potential residents and their families make well-informed decisions.

Personalized Care: Highlight your facility’s commitment to personalized care plans. Emphasize the individualized attention and support your staff provides to ensure residents’ physical, emotional, and social well-being.

Community Engagement

Networking: Forge partnerships with local healthcare providers, senior centers, and community organizations. These collaborations can lead to referrals and help establish your assisted living facility as an integral part of the community.

Educational Initiatives: Organize workshops, seminars, and support groups on topics relevant to seniors and their families. By providing valuable information, you position your facility as a trusted resource, reinforcing the sense of community and care.


In the realm of assisted living facilities, compassionate and informed marketing can make a significant difference in the lives of seniors and their families. By embracing digital platforms, fostering transparency, and actively engaging with the community, assisted living facilities can build strong relationships and create a positive impact. Remember, at the core of successful marketing for assisted living facilities lies a genuine commitment to enhancing the lives of residents, one thoughtful gesture at a time.

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Get in touch with us

SLiM is always here to make your life easier. Give us a call, or shoot us an email, and we'll get back to you quickly!

  • (435) 709-8631


  • Utah, USA

  • Monday - Friday, 8:00 am - 5:00 pm MST

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Follow Us

Follow Us



Contact Us


  • (435) 709-8631

  • Utah, USA

  • Monday - Friday, 8:00 am - 5:00 pm MST

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