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Senior Living Innovative Marketing

We specialize in:

Building and managing the online presence and digital marketing advertising for

Skilled Nursing Facilities, Assisted Living Facilities, Independent Living settings and CCRC's.

Your results are our business

“Half my advertising spend is wasted; the trouble is, I don’t know which half.”

John Wanamaker

With over 20+ years of long-term care, Senior Living experience,

SLiM has the industry knowledge aligned with the technical ability that understand what digital marketing tools work, and what digital marketing tools don't work when advertising online for Senior Living services and Senior Living Employees.

We ensure that your company gets the online reputation and advertising that you expect, as well as providing results and referrals to your organization.

Why SLiM?

  1. Knowledge and experience in the Senior Living industry

  2. Knowledge and experience in the Digital Marketing industry

  3. Innovative software and tools

  4. Specialized focus on Senior Living services

Thanks to our experience in Senior Living, we know what you expect, and we've put together different plans tailored to meet digital marketing needs and go beyond your expectations.

Click below to learn more!

Services and Pricing

Choose one for more info


DIY (CRM) Platform

$349 Month

-Use Senior Living customized services for CRM follow up

-You manage content, advertising and ad spend.


Employee Gold Plan #1

$649 Month

-Social Media Advertising

-Google Advertising

-Email List Building

-Weekly Reporting


Census Gold Plan #2

$649 Month

-Social Media Advertising

-Google Advertising

-Email List Building

-Weekly Reporting


Platinum Plan

Starting at $1499 Month

-1 & 2 Gold Ad Plans

+Optimize Online Presence

+Email Marketing

+Referral List



Custom Plans

-Platinum Plan


+Advanced Advertising Spend

+Website Creation and Maintenance

Our Mission

At Senior Living Innovative Marketing, we strive to become the #1 leader in creating online business presence and providing digital advertising services for Senior Living facilities in the United States.

Our Philosophy

We believe that every Senior Living Facility deserves to tell it's story and provide potential customers and potential employees a snapshot of

what they can expect by utilizing services or becoming a part of a

Senior Living facility team.

Our Promise

We promise to provide local digital engagement, leads and referrals appropriate to your Senior Living setting. The internet is a powerful tool that we use to represent your company and services to the

highest extent possible.

The SLiM Blog

Abstract Concept of Digital Marketing

Marketing For Nursing Homes

October 11, 20232 min read


In an era dominated by digital communication, marketing for nursing homes in the United States has transitioned from traditional methods to a more diverse and tech-savvy approach. As the demand for senior care services continues to rise, nursing homes need to adopt innovative strategies to reach their target audience effectively. In this blog post, we will explore the evolving landscape of marketing for nursing homes and outline actionable strategies to enhance visibility, build trust, and ultimately, attract more residents.

Marketing for Nursing Homes

Understanding the Market

Before delving into marketing strategies, it is crucial to understand the demographic landscape of the United States. According to the U.S. Census Bureau, the aging population is increasing rapidly, with seniors aged 65 and older projected to comprise 21.7% of the population by 2040. This demographic shift underscores the importance of tailored marketing efforts to cater to the unique needs and preferences of seniors and their families.

Embracing Digital Platforms

Responsive Website: A user-friendly website is the cornerstone of any successful digital marketing campaign. Ensure that your nursing home’s website is mobile-responsive, easy to navigate, and contains relevant information about your facilities, services, and staff.

Search Engine Optimization (SEO): Invest in SEO to improve your website’s visibility on search engines like Google. Identify relevant keywords and create high-quality, informative content that resonates with your target audience. This will enhance your search engine rankings and attract organic traffic.

Social Media Presence: Utilize social media platforms such as Facebook, Instagram, and Twitter to engage with your community. Share valuable content, including articles, videos, and infographics, to establish your nursing home as a reliable source of information related to senior care.

Building Trust and Credibility

Online Reviews and Testimonials: Encourage satisfied residents and their families to leave positive reviews on platforms like Google My Business, Yelp, and senior care-specific websites. Respond to reviews, both positive and negative, in a professional and empathetic manner to demonstrate your commitment to resident satisfaction.

Transparency and Communication: Be transparent about your services, pricing, and staff qualifications. Clear communication builds trust and helps potential residents and their families make informed decisions.

Community Engagement

Partnerships and Collaborations: Forge partnerships with local healthcare providers, community centers, and senior organizations. Collaborative efforts can lead to referrals and enhance your nursing home’s reputation within the community.

Educational Workshops and Events: Host workshops, webinars, and events on topics relevant to senior health and well-being. Position your nursing home as a knowledgeable authority and a valuable community resource.


Effective marketing for nursing homes in the United States is rooted in a deep understanding of the aging population’s needs and preferences. By embracing digital platforms, building trust and credibility, and actively engaging with the community, nursing homes can create a strong online presence and attract more residents. In this evolving landscape, staying adaptable and continuously refining marketing strategies will be key to long-term success. Remember, the heart of successful marketing lies in genuine care, empathy, and a commitment to providing exceptional service to every resident.

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SLiM is always here to make your life easier. Give us a call, or shoot us an email, and we'll get back to you quickly!

  • (435) 709-8631


  • Utah, USA

  • Monday - Friday, 8:00 am - 5:00 pm MST

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Follow Us

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Contact Us


  • (435) 709-8631

  • Utah, USA

  • Monday - Friday, 8:00 am - 5:00 pm MST

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